To each their own, and all that jazz, but I really wonder what MJK would have said 15 years ago when told, “Hey, in fifteen years you’ll market a wine via e-mail and use your face to sell it. Oh, and it costs $100 a bottle.”
This is a guy who was known for performing in the shadows, and spreading the idea to enjoy music for the music, not who the front man is or what he looks like. Yeah, he slowly moved out of that in the latter days of Tool and early days of APC. During the few interviews he has done, he would often wear wigs and odd glasses to throw fans off while delivering quirky responses. Yes, this is wine, so why would his thoughts on music matter? I guess they don’t – and I need to realize that Tool is actually a huge band and not this dark small band I listened to when I was 13 and the Internet sucked so I didn’t know who they were or what they looked like.
Now, to his credit – it seems that he puts a lot of effort and work and soul and time into his wine at his own winery, Caduceus, in Arizona (grape vineyards in Arizona?). The website is beautiful, too. Maybe I’ll pick up a bottle. MJK is the man. Just get back in the studio with Tool and stop the 1-album-every-10-years model. But then again, every album they’ve delivered takes 10 years to fully grasp how great they are – so maybe he’s on to something.
Caduceus Maynard: 
Maynard of yesterday: